The success of a city-led building performance policy or program depends on engagement and outreach. A critical part of this engagement is an official public launch and knowing how to engage your community by sharing progress and results thereafter. This requires working continuously with your city’s communications team and external media, and also preparing a standard set of communications materials that effectively promote your activities in ways that attract participants and gain ongoing support from residents and businesses in the community. This guide is designed to help city government staff work with internal communications teams, stakeholders, media, and the broader community. It provides insights on navigating communications processes, and the best practices, strategies, and tactics for developing launch and ongoing communications materials.

This resource is part of the City Energy Project Resource Library. Launched in 2019, the library is the culmination of 6+ years of work on the ground in 20 U.S. cities to reduce energy use in large buildings. The City Energy Project is a joint project of IMT and the Natural Resources Defense Council (NRDC). For more information, visit

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